Advertising & Promotion - Renfrewshire

A workshop designed for small and medium sized business owners, to help them get and keep customers, through effective Advertising & Promotion.

The session consists of four parts, to ensure you leave the workshop with a clear approach and list of actions to implement.

• Identifying your GOALS: defining the challenge that your Advertising & Promotion needs to solve.
• Exploring the MARKET: getting clarity on your bullseye target customer and where best to find them. Considering what research may be needed to improve your pitch to prospect customers.
• Crafting your MESSAGE: exploring how to build an irresistible message to engage with your prospect target customers, when advertising and promoting your business.
• Choosing the most appropriate MEDIA channels: deciding which promotional channels will be best suited to communicate your MESSAGE, to your MARKET, for action to be taken by your prospect customers.