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An introduction to business strategy

Without a strategic approach, how do you know where your business is heading? This webinar will help you learn how to develop a strategic plan - enabling growth and greater sustainability.

What to expect from this webinar

This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan.

We will look at:

  • Your business today – identifying your strengths and areas for development
  • The key pillars of a business and why balancing all areas is essential for success
  • Personal and business ambitions and using these to guide strategy development
  • Ansoff’s Matrix as a tool for identifying core growth strategies
  • The core components of your business delivery
  • How to develop a methodical, strategic approach to developing your business for future success

After the webinar, you will understand:

  • How to undertake a balanced review of where your business is that helps identify areas for development
  • Ansoff’s Matrix and how to use it as a core strategic planning tool
  • How to create a strategic plan for growing your business

Please note: A link to access the webinar, on GoTo platform, will be sent to you in your booking confirmation email. You may need to look in your ‘Junk’ folder to find it.

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Essential Info

5th December 2024

13:00 - 15:00

National (all regions)

Webinar

Business Development, Business Planning, Finance, Growing your business.

National Webinar - Available across Scotland
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