An introduction to business websites

Do you want to set up a website for your business but don’t know where to start? This webinar will guide you and help you decide whether to build your own or outsource it.

What to expect from this webinar

This webinar will take you through all the steps required to design, build and host a business website. You will learn about:

  • The need to determine website objectives
  • The importance of knowing who your audience is and measuring results
  • Setting clear calls to action and creating engaging content
  • Creating your brand’s visual identity online, your site’s blueprint and how you can structure your site map
  • What’s involved in registering your domain, maintaining your site content, and options for hosting it

This webinar will also offer guidance on when and how to outsource your website development,covering topics such as choosing a suitable content management system, what to organise first and costing for the work.

Please note: A link to access the webinar, on GoTo platform, will be sent to you in your booking confirmation email. You may need to look in your ‘Junk’ folder to find it.

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Essential Info

1st August 2024

10:00 - 12:00

National (all regions)

Webinar

Branding, Digital Marketing, E-commerce, Websites.

National Webinar - Available across Scotland
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