Crafting Connections: The Art of Effective PR

Former journalist Colin Kelly will show you how to identify and develop the most interesting stories within your business and then use them to achieve free, positive coverage in the mainstream media.

Topics covered include:

• How the media works and how it can help small businesses
• What makes an interesting story?
• How to define your key messages
• Speak about your business with confidence
• Improve your television and radio interview skills
• Take control and make sure you’re not misquoted
• Write press releases that get used by the media
• Build a ‘media friendly’ strategy for your business