Digital Coaching Session: How to set up an email marketing campaign

Email marketing is one of the most effective ways for small businesses to communicate directly with customers and prospects. It enables personalised communication, boosts customer engagement, and drives conversions. In this comprehensive coaching session, we will cover:

• Get to know the most widely used tools and platforms that can streamline your email marketing efforts. This session will focus on MailChimp, the most widely used free email marketing tool, but we will mention other email marketing tools too.
• Understand the primary objectives of email marketing campaigns such as increasing sales, improving customer retention, and driving website traffic. We will explore successful case studies and best practices to illustrate how these goals can be achieved effectively.
• We will guide you through the process of designing eye-catching email templates and setting up your email marketing campaigns using MailChimp. Learn how to segment your audience, personalise your emails, and automate your campaigns for maximum efficiency.
• Discover how to craft compelling subject lines, engaging email content, and strong calls to action
• Email List Building Strategies: Learn how to grow your email list organically