Email marketing for business – DigitalBoost

Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

• Segment your audiences and target them effectively
• Create a quality marketing email and measure its effectiveness
• Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
• Identify the different components of a successful email campaign, including design, HTML v text and other formats
• Use reporting and key metrics to make sure your campaigns are successful
• Be compliant with legal requirements relating to email communications

Please note: A link to access the webinar will be sent to you in your booking confirmation email. You may need to look in your ‘Clutter’ or ‘Spam’ folder to find it.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.