How to deliver low-cost, high impact marketing

When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank.

We will look at:

• How marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend
• Identifying marketing priorities and using these to reshape your business
• The marketing mix as a tool for reviewing how your business plans and delivers its marketing activity
• How your marketing activity is delivered successfully and effectively in your business
• A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding, the value of a clear focus and the power of creativity
• The many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online
• The foundations of effective marketing in a digital age, looking at how your business can grasp new ways of marketing such as social media, web and digital PR

Please note: A link to access the webinar, on GoTo platform, will be sent to you in your booking confirmation email. You may need to look in your ‘Junk’ folder to find it