How to sell your brand to customers

Talking about your brand, services and products is something that sounds easy in practice, but we often struggle to find the right words that make it easy for customers to just ‘get it’. Especially in digital marketing, customers need concise and clear information to quickly build a good understanding of what you offer and what your brand can do for them.

This webinar will help you to create a branding messaging strategy that focuses on your customers and delivers clarity. We will explore the following topics:

• Introduce the importance of communicating with clarity and consistency in your marketing, website and customer experiences.
• Audit your current website content (now and in the future) to see where you might be using clever but confusing content to communicate what your brand does.
• How to create a brand messaging strategy that gives your brand a competitive advantage through clarity and answers the question, “How do I describe what I do?”
• How to use your new brand messaging strategy to create effective marketing on any marketing channel that you use, with a focus on developing new website content.

As a result of attending this webinar, you will be able to talk about your brand on any marketing channel with confidence. You will also have a clearer understanding of your own brand and the talking points you should use consistently to engage customers and sell what you offer.