How to start-up a business

Building a successful business depends not only on a desirable product or service, but also a deep understanding of your customers and why they might buy from you.We’ll help you to think about how to research your market, assess your competitors and develop a compelling marketing plan to attract buyers.We’ll also consider key decisions to be made, and the steps to take to increase your likelihood of success.

We will cover:

• the importance of fully understanding your target market
• the need to identify your potential customers and their needs/desires
• how to assess your competitors, and find ways to be different
• the role of marketing in a successful business
• an introduction to the main business formats
• a basic overview of key tools to manage your business finance
• the importance of understanding how much funding you’ll require to get started
• why a viable plan is essential, and how you can start planning

Workshop outcomes:

After this training session you will understand the information that you’ll need to find out to start your unique new business, and then the next steps to take to plan ahead.

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.