What to expect from this event
In today’s digital age, having an optimised website is crucial for attracting visitors and ultimately converting them into customers. This comprehensive workshop is designed to equip you with the knowledge and skills necessary to enhance your online presence and drive relevant traffic to your site.
What you will learn
- SEO Fundamentals: Delve into the core principles of Search Engine Optimisation, including keyword research, on-page and off-page SEO, meta tags and descriptions. Learn how search engines work and what they look for in a high-ranking website.
- Content Creation and Blogging: Discover how to create content that engages your audience and improves your rankings. Understand the role of blogging in SEO and how to develop a content calendar that aligns with your business goals.
- Link Building and Social Media Integration: Explore link-building techniques and how to leverage social media platforms to boost your SEO efforts. Understand the importance of backlinks and how to acquire them.
- Measuring and Analysing SEO Success: Learn how to use tools like Google Analytics and Google Search Console to track your SEO performance. Understand key metrics and how to interpret data to refine and improve your strategies.
Who should attend
This workshop is ideal for business owners, marketing professionals, content creators, and anyone looking to improve their website’s visibility and performance. Suitable for all levels.
Join us for this engaging and informative session.
Want to find more local support?
Visit Business Gateway ShetlandEssential Info
5th September 2024
13:30 - 16:30
In Person
Business Gateway Shetland
Solarhus
3 North Ness
Lerwick
Shetland
ZE1 0LZ
Digital Marketing, Search Engine Optimisation (SEO), Websites.
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