Podcasting for Beginners

Identifying the equipment and software needed to start a podcast.

What use is it if there are no listeners? You cannot expand your business without potential clients. Gaining listeners should be a podcast's primary goal to promote business success. So, how do you achieve that objective? The best advice for improving your podcasting strategy.

Do you want to use podcasting to expand your business?

There are four main areas we will look at in more detail that podcasting can help your business expand into:

• gaining additional listeners, or future clients
• using the podcast to expand into other media
• expanding your brand directly
• transformation of listeners into clients