Pricing

Deciding on the prices to charge for your products or services can be challenging, but getting it right can have a critical impact on the potential success of your business.This session will help you to understand how to develop an effective pricing strategy.

We will cover:

This webinar will take businesses through the following aspects of pricing:

• Understanding Pricing Strategies
• Market Research and Competitive Analysis
• Cost Considerations and Profit Margins
• Pricing Tactics
• Discounting and Promotional Pricing
• Legal and Ethical Considerations in Pricing
• Pricing for Digital Products and Services

Workshop outcomes:

We aim to successfully understand the steps to take to develop your own pricing strategy, taking account of customer research, your costs, and other important factors.

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.