Search engine optimisation for tourism businesses – Part 1

As Google constantly updates the way it presents information in search results, it’s more vital than ever to understand how to get your tourism business showing in the right way at the exact time your visitor is looking for it.

This first session will show you how search engines work and the simple steps you can take to increase your chances of being shown on page one. We will show you the right type of keywords to use and show you how to find them. We’ll talk about the latest Google update in layman’s terms and show you the free tools you can use to monitor your site’s performance and how you can use this information to greatly increase your ranking in results pages.

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.