Search Engine Optimisation (SEO) for tourism businesses – Part 1

It’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to improve your rankings, including how search engines work.

This first session will show you how search engines work and we’ll show you the anatomy of results pages and what customers and clients look at on these pages.

You’ll see how to find out what key words people are using when they search for your service, and we’ll demonstrate how you use that information to greatly increase your ranking in results pages.

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.