What to expect from this webinar
It will take a practical approach to understanding the vision for your retail business and its position in the marketplace - building a brand and having services/products that the customer needs and wants. This leads naturally to communicating with potential and existing customers to raise awareness and directly promote products and services.
The workshop will cover the following:
- Market Research
- Customer Profiling (understanding the market you are in)
- U.S.P. - your business’ unique selling point- what makes you stand out from other retailers
- Brand Authority
- Brand Expertise
- Brand Personality - the look and how to communicate to your potential and existing customers.
Want to find more local support?
Visit your local officeEssential Info
2nd November 2021
16:00 - 18:00
Lanarkshire
Webinar
Advertising & Marketing, Growing your business.
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