Tourism businesses: use analytics to evaluate your digital platforms and get customers

By the end of this webinar, you will understand how to find out (for Google Analytics 4, Instagram & Facebook Analytics):

• The characteristics of people who are accessing your online presence.
• What people are doing when they access your website/s or social accounts.
• How to set goals and objectives on each platform.
• The art of measuring the effectiveness of websites and social posts.
• How to continuously improve digital activities – measures to monitor and actions to take.

There will be particular emphasis on cost-effective/free ways to do the above.

This is a joint VisitScotland and Business Gateway event.