Website analytics to improve your business and sales - DigitalBoost

Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by:

• Learning about top landing pages and traffic sources, to understanding organic search rankings and user interaction,
• We’ll show you around the Google Analytics interface, help you view and understand key reports, how to setup Goal conversions and more.

Please note: A link to access the webinar will be sent to you in your booking confirmation email. You may need to look in your ‘Clutter’ or ‘Spam’ folder to find it.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

NB: This webinar is an update on the events previously titled ‘Website & social media analytics’, providing more in-depth focus on website analytics. Social media analytics will now be covered in-depth, too, in a separate webinar.