A stronger business link

LinkedIn isn’t just ‘Facebook for businesses’; it’s also a great way to keep in touch with your customer base. Personal updates are a good way to increase traffic and remind followers of your presence. This allows you to spread word of your business among relevant contacts. LinkedIn groups are a particularly good way to do this.

Your LinkedIn profile can appear on Google searches for increased exposure, and the site has a massive audience that currently sits at over 430 million members. By sharing different kinds of content with viewers through your LinkedIn profile page such as podcasts and infographics, you can massively expand your company profile.

Once you start to build up a network, your contacts can make endorsements based on your particular skill sets. For example, if you write down one of your skills, the people in your contact list can vouch for you by ‘endorsing’ this skill, further raising your public profile. Members can also leave comments known as ‘recommendations’ in the site’s parlance, which can add an additional layer of authenticity.

LinkedIn is an excellent way to make connections with other businesses. In a similar manner to fostering customer relations, sharing industry-relevant posts, reaching out to influencers and participating in group discussions are all good ways to expand your network of contacts.

In a similar fashion to the automated gathering of content (content aggregation) on social networks like Twitter and Facebook, LinkedIn allows you to keep up with all the current happenings in your business circle by following various company profiles, keeping you up-to-date and in the know on all the relevant trends in your particular field.