DigitalBoost Health Check | Business Gateway

Take five minutes to answer a few simple questions on your digital strengths and weaknesses and in return you will:

Find out where technology could fit into your business and improve your performance, profits and people. Find gaps in your business's digital performance. Get the advanced support you need to take the next step.

Managing your business

You're here

Trading online

You're here Back to Managing your business

Finding & keeping customers

You're here Back to Trading online

Analysing and improving

You're here Back to Finding & keeping customers

Which of the following does your business have?

Fast and reliable internet connection

Sufficient laptops and mobile devices less than 5 years old

Digital accounting software

Cloud storage

Digital HR management

Digital Task and Project Management

Mobile point of sale app

None of these / don’t know

What steps does your business have in place to comply with General Data Protection Regulations (GDPR)?

Registration with the Information Commissioner’s Office (ICO)

A cookie opt out option on your website

Only ever request data that is needed to deliver your product or service

Store all customer data securely with strong passwords

Ensure you have full permission to use and store customer data for each way you use it

Erase all personal data that is no longer essential

None of these / don’t know

Which of these security measures do you have in place?

Install all software updates immediately

Virus/malware protection software

Secure website (https)

I avoid using public wifi, or if I use one, I use a VPN

Password policy and two-factor authentication

Full staff training on cybersecurity

Back up data storage and business continuity plan

None of these / don’t know

Next Section:

Trading online

Proceed to next section

You’ve not answered all the questions. Please answer all those highlighted above.

How have you used digital tools to streamline your online sales?

Showcasing and describing products or services

Managing and responding to customer enquiries

Processing orders online

Taking online bookings and scheduling appointments

Taking payments

Fulfilling orders and tracking delivery

Managing returns, cancellations and refunds

None of these / don’t know

Do you understand the digital options available for selling your products and services online?

Social media posts or social media page

Free marketplace sites (e.g. Gumtree)

Third party marketplaces (e.g. Etsy, Amazon, Udemy)

Selling on my own website using an ecommerce platform (e.g. Shopify)

Tools for selling digital downloads, subscriptions (e.g. SendOwl)

Tools for delivering courses and training (e.g. Thinkific, Teachable)

Events and ticketing tools (such as eventbrite)

None of these / don’t know

Next Section:

Finding & keeping customers

Proceed to next section Previous section

You’ve not answered all the questions. Please answer all those highlighted above.

Have you made a marketing plan that includes the following?

Profiles of your audience

Goals and objectives

Dedicated marketing budget

Activity for raising awareness

Activity for generating leads and sales

Activity for retaining customers and cross-selling

Monthly content plan

None of these / don’t know

Do you use the following channels to find and keep new customers?

Website (which is mobile responsive)

Social platform business pages (Facebook, Twitter, Instagram, LinkedIn)

Google My Business

Email marketing

Search engine optimisation

Influencer marketing

Paid advertising

None of these / don’t know

Do you create different types of content?

Social posts and images

Blogs, articles or news stories

Promotions and incentives

Guides and downloads

Podcasts

Webinars

Video content

None of these / don’t know

Next Section:

Analysing and improving

Proceed to next section Previous section

You’ve not answered all the questions. Please answer all those highlighted above.

Have you used the internet and digital technology to develop your offering, in any of the following ways?

Research market and industry data online

Monitor competitors products and activity online

Use data or tools to spot customer trends

Gather customer feedback through surveys

Understand different digital business models

Controlled tests of different products or communications (e.g. A/B split testing)

None of these / don’t know

Do you use any of the following platforms to track and analyse your marketing data?

Google Analytics

Email platform analytics

Social platform insights and analytics (such as Facebook Insights)

Third party social media analytics tools (such as Hootsuite or Sprout)

Social listening and brand monitoring

SEO management and monitoring tools

Data Studio

None of these / don’t know

Please tell us a bit more about what you hope to get out of using digital technology in your business in the near future. Or if you have any other digital requirements that we have not listed.

Previous section

You’ve not answered all the questions. Please answer all those highlighted above.

Starting a business

Running a business

Finance

Marketing and Sales

Human Resources

Digital Skills

Digital Health Check

Which of the following does your business have?

What steps does your business have in place to comply with General Data Protection Regulations (GDPR)?

Which of these security measures do you have in place?

How have you used digital tools to streamline your online sales?

Do you understand the digital options available for selling your products and services online?

Have you made a marketing plan that includes the following?

Do you use the following channels to find and keep new customers?

Do you create different types of content?

Have you used the internet and digital technology to develop your offering, in any of the following ways?

Do you use any of the following platforms to track and analyse your marketing data?