Marketing and Sales

Email marketing

This tutorial will take you through the fundamentals of email communication. You’ll learn how to plan and deliver email campaigns, and how to monitor the data to make them even better in future.

Online Tutorial

10 min read

4 chapters

Digital Marketing, PR & Communications

Overview

Email Marketing is a powerful digital tool and this online tutorial will show how to make it work hard for your business. There are four chapters:

  • Getting started and first decisions
  • How to choose the right email platform
  • Planning and delivering your email campaign
  • Monitoring the results to improve future campaigns

DigitalBoost is funded by Digital Scotland and delivered by Business Gateway.

Next

1. Introduction
Panel background image

Is your business affected by rising costs? Get support now.

Find advice and guidance on how to manage the impact of rising costs on your business.

Rising Costs Support Contact your Local Office

You might also be interested in

Digital tools & techniques to identify customer trends

Keeping an eye on customer trends in your sector can inspire innovation and help you to identify growth markets and emerging products or even spot untapped demand. Here we outline some useful digital tools and techniques to track trends.

Finding new customers with digital marketing - a route map

A key concern for many small businesses is how to find new customers. Find out which digital channels are the best fit to help your business.

Search engine optimisation (SEO)

The visibility of your business when a customer is looking for services that you offer is important. The first port of call for most people when they want to find a product or service and aren’t sure where to look is to use a search engine.