Marketing and Sales

Producing engaging digital content

Our online tutorial on Producing Engaging Digital Content will help you create an online offering that will attract the customers you want, and get them to interact with your brand in measurable ways

Online Tutorial

12 min read

3 chapters

Digital Marketing

Overview

Digital media can be brilliant at targeting exactly the customers you want and bringing them right to your website. To do this, you need digital content that your target audience finds irresistible. This tutorial will show you how to create such content in three simple steps:

  1. Understanding your audience
  2. Planning your engagement strategy
  3. Creating engaging content and measuring its effectiveness.

DigitalBoost is funded by Digital Scotland and delivered by Business Gateway.

Next

1. Introduction
Panel background image

Is your business affected by rising costs? Get support now.

Find advice and guidance on how to manage the impact of rising costs on your business.

Rising Costs Support Contact your Local Office

You might also be interested in

Digital tools & techniques to identify customer trends

Keeping an eye on customer trends in your sector can inspire innovation and help you to identify growth markets and emerging products or even spot untapped demand. Here we outline some useful digital tools and techniques to track trends.

Finding new customers with digital marketing - a route map

A key concern for many small businesses is how to find new customers. Find out which digital channels are the best fit to help your business.

Search engine optimisation (SEO)

The visibility of your business when a customer is looking for services that you offer is important. The first port of call for most people when they want to find a product or service and aren’t sure where to look is to use a search engine.