Inverclyde care service launches to provide invaluable assistance in the community

About the business

Call Assistance Ltd is a new care service In Inverclyde which provides wheelchair-adapted vehicles and experienced personnel to help elderly and mobility-impaired residents travel between appointments and for essential needs, such as hospital visits, doctor’s appointments, shopping, hairdressers, and social groups to alleviate social isolation.  

How Business Gateway has helped

Passionate to offer the much-needed service in the community, experienced care workers, Alison Hunter and Carolyn Stanton, contacted Business Gateway in January 2022. The pair were offered 1:1 adviser support including preparing a business plan, legal start-up guidance, and marketing.  

Ahead of launching, Business Gateway also helped Alison and Carolyn obtain the necessary licence permissions from Inverclyde Council and find appropriate insurances for their vehicles and clients.

The pair were also signposted to Inverclyde Council’s Boost Area Start-up Grant and awarded £1,000 which they used to contribute to the costs of insurance and marketing. 

As they look to expand their reach, Alison and Carolyn have plans to access DigitalBoost to develop their social media skills to help promote the business.  

Alison Hunter, Co-Founder, said: “We both have years of experience in the industry, and understand the challenges that can face people and their families when not enough services are on offer. That’s why it was important to us to use our skills to create this for residents in Inverclyde. With support from Business Gateway, the idea has become a reality and we can’t thank them enough for helping to make our start-up journey smoother.