Business Gateway

Digital Bites - Series two

This series covers social media and ways to help you improve your business offering.

Podcast

11 episodes

How to guarantee long-term social media success

27th October 2022

32 minutes

In this Digital Bites episode, host Danny Gallagher, Business Gateway Highland Manager, talks to Sarah Johnson, Director of Digital Marketing agency IndigoLeap, about the importance of a creating a clear social media strategy and 7 key steps to consider:

1. Take stock and assess where you are and how you compare to competitors

2. Setting objectives that will help drive your business forward

3. Get to know your audience so you can understand what makes them tick

4. Set up your platforms that are appropriate for your business and your objectives

5. Find some inspiration for your social strategy to keep yourself relevant and engaging

6. Create a content calendar to allow you to plan ahead and maximise your social media content

7. Evaluate and adjust your content to see what works

Where else to listen

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